I want to get feedback from everyone on a difficult but potentially pretty important question. First, to frame the discussion – as you all know by now, we launched the Spark IM client last week and the reception has been great so far. Some of you were aware of the project under development before it was launched. At that time, we were calling it Jive Communicator. However, about two days before launch we decided that name was simply too boring and generic; hence “Spark” was born.
The whole Spark launch process made us think about the Jive Messenger name more carefully. We realized there are some significant issues with it:
Jive Messenger sounds like the name of a client and not necessarily a server.
The word “Messenger” is used in many, many IM products and isn’'t very distinctive.
Jive Messenger and Spark don’‘t sound like they’'re connected in any particular way.
Of course, Jive Messenger is fairly well known at this point so that’'s a big advantage of the current name. However, with the release of Spark, the community will definitely grow much larger. So, now is also a great time to make any changes as we spread the word about a full IM solution.
So, considering all those factors, the feedback we’'re looking for is:
Should the name “Jive Messenger” be changed?
If Jive Messenger is changed, what should the name be? We’'d love suggestions. One current favorite is Ignite. The Ignite IM server and Spark IM client seem to go pretty well together as names.
This would be a somewhat gradual process, but we’'re eager for your feedback so that we can decide whether to move forward or not.